Privacy policy
Privacy Policy
Last Updated: September 26, 2026
This Privacy Policy describes how Soul and Tail Limited ("Soul and Tail," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase from soulandtail.co (the "Site"), or otherwise communicate with us.
By using the Site, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal information we collect
When you visit or make a purchase from the Site, we collect the following categories of personal information.
Information you provide directly. Your name, billing and shipping address, email address, phone number, order details, account credentials if you create an account, and the content of any messages you send us.
Payment information. When you place an order, your payment card details are collected and processed directly by our payment providers. We do not receive or store your full card number.
Information collected automatically. Your device type, browser, IP address, operating system, referring pages, the pages you view on the Site, and the dates and times of your visits. We collect this through cookies, pixels, and similar technologies.
Information from third parties. We may receive information about you from our service providers, including our payment processors, shipping carriers, and analytics and advertising partners.
We do not knowingly collect sensitive personal information as defined under applicable U.S. state privacy laws, and we do not use or disclose sensitive personal information for purposes other than those permitted by law.
How we use your personal information
We use your personal information to:
Process and fulfill your orders, including shipping, returns, exchanges, and refunds
Send you order confirmations, shipping notifications, and service messages
Respond to your questions and provide customer support
Send you marketing communications, where you have chosen to receive them
Operate, maintain, and improve the Site and our products
Detect, investigate, and prevent fraud, abuse, and security incidents
Comply with our legal obligations and enforce our terms
How we share your personal information
We share your personal information with the following categories of recipients:
Service providers who perform functions on our behalf, including our e-commerce platform, payment processors, fulfillment center, shipping carriers, email marketing platform, customer review platform, and analytics providers.
Advertising and analytics partners who help us measure and improve our marketing. This sharing may be considered a "sale" or "sharing" of personal information for targeted advertising under certain U.S. state privacy laws. See "Your privacy rights" below for how to opt out.
Legal and safety recipients, where we are required to disclose information by law, legal process, or government request, or where disclosure is necessary to protect our rights, your safety, or the safety of others.
Business transfers, in connection with a merger, acquisition, financing, or sale of all or part of our business.
We do not sell your personal information for money.
Cookies and tracking technologies
We use cookies and similar technologies to operate the Site, remember your preferences, understand how the Site is used, and deliver relevant advertising.
Most browsers allow you to refuse or delete cookies through their settings. If you disable cookies, some parts of the Site may not function properly.
Our Site does not currently respond to Do Not Track signals. We do honor Global Privacy Control (GPC) signals where required by law.
Your privacy rights
Depending on where you live, you may have the following rights regarding your personal information:
The right to know what personal information we have collected about you, including the categories of information, the sources, the purposes for collecting it, and the categories of third parties we share it with
The right to access a copy of the personal information we hold about you
The right to correct inaccurate personal information
The right to request deletion of your personal information
The right to opt out of the sale or sharing of your personal information for targeted advertising
The right not to be discriminated against for exercising any of these rights
To exercise any of these rights, email us at hello@soulandtail.co with the subject line "Privacy Request." We will verify your request by asking you to confirm details associated with your account or a recent order. We will respond within the time required by applicable law.
You may designate an authorized agent to make a request on your behalf. We may require written proof of that authorization.
Retention
We retain your personal information for as long as necessary to provide our services, fulfill the purposes described in this Privacy Policy, comply with our legal and tax obligations, resolve disputes, and enforce our agreements. Order records are generally retained for at least seven years to meet accounting and tax requirements.
Security
All transactions on this website are encrypted using SSL/TLS technology. Payments are processed by Shopify Payments over a PCI DSS Level 1 compliant connection. We do not store your full credit card number on our servers.
We maintain administrative, technical, and physical safeguards designed to protect your personal information. Please be aware that no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. We recommend that you do not use unsecure channels to send us sensitive or confidential information.
Children's privacy
The Site is not directed to children, and we do not knowingly collect personal information from anyone under the age of 16. If you believe a child has provided us with personal information, contact us at hello@soulandtail.co and we will delete it.
International users
Soul and Tail is based in Hong Kong SAR and our fulfillment operations are located in the United States. Your personal information may be transferred to, stored in, and processed in these and other locations where our service providers operate.
We currently sell and ship only within the United States.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the updated policy on this page and revise the "Last Updated" date above.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@soulandtail.co or contact us at:
Soul and Tail Limited
Business Registration No. 77350949 (Hong Kong SAR)
Room D5, 5/F, King Yip Factory Building, No.59 King Yip St, Kwun Tong, KL, HK
Registered office line: +852 6585 3432